FEEL
- Is it cold or warm and welcoming?
- Does it attempt to evoke emotions in visitors or persuade them with facts?
- Is it cooperative or competitive?
- Is it responsive to questions, to criticism, to praise?
- Is it more like a peer talking to you directly or like a parent lecturing you?
- Is it inviting for first time visitors? Why?
- Does it provide reasons for people to return? How?
- Does it change over time, of is it fixed and unchanging?
- Is it written for a male, female or general audience?
- Does it speak to a younger crowd or and older group?
- Is it innovative in scope or design?
- Is it innovative in what it offers?
- Is it graceful in design or practical in appearance?
- Is its focus upon the benefits it offers users?
- Is its focus on the features of the organization to which it belongs?
