What's Your Web Site's Personality?

Can you describe your web site's personality?  The Web Manager's Academy at Computers in Libraries 2011 distributed a handout based on William Slawski's blog post What Kind of Personality Does Your Website Have?  Based on each, here are a selection of questions to ask of your site.

FEEL

• Is it cold or warm and welcoming?
• Does it attempt to evoke emotions in visitors or persuade them with facts?
• Is it cooperative or competitive?
• Is it responsive to questions, to criticism, to praise?
• Is it more like a peer talking to you directly or like a parent lecturing you?

RELEVANCE

• Is it inviting for first time visitors?  Why?
• Does it provide reasons for people to return?  How?
• Does it change over time, of is it fixed and unchanging?

AUDIENCE

• Is it written for a male, female or general audience?
• Does it speak to a younger crowd or and older group?

DESIGN

• Is it innovative in scope or design?
• Is it innovative in what it offers?
• Is it graceful in design or practical in appearance?

FOCUS

• Is its focus upon the benefits it offers users?
• Is its focus on the features of the organization to which it belongs?